![]() The graphics are taken from the first app in the app bundle. If you have already seen an app bundle on the App Store, you’ll realize that there is a very specific orientation to the apps included. Additionally, Apple states that it will compile all the keywords from the apps in the bundle and use them to craft your meta relevance and indexing. That will also give you an additional slot in the search results. Your app bundle may also appear against your brand and developer name. As titles are indexed just like stand alone apps, we recommend you optimize your app bundle title with highly relevant keywords for increased visibility. If you are confident about the quality of your product, then it’s understandable you want to give it all the exposure it can get.Īs we have discussed in the previous sections, the app bundle gets its very own product page, it also gets its own unique title. You may have some really successful apps and at the same time, some apps you would like to see get more attention. Giving your lesser-known app the visibility it deservesĪnother great benefit of using an app bundle is to boost the visibility of less popular apps in your portfolio. ![]() ![]() If you set the price at $10, you are now giving your potential buyers an opportunity to buy all four games at a discount of $2. However, when you offer all four games in an app bundle, Apple will ask you to keep the price lower than the original $12. So, if a user wants to buy all four games from you, he or she would need to spend $12 buying them individually. Let’s assume you have four games at $3 each. ![]() But how do you actually decide the price? The purpose of offering an app bundle is to offer multiple apps to a user at a discounted price.This allows the user to receive a reduced price for more apps while the publisher enjoys more downloads and ultimately, more revenue. How to not confuse the pricing between an app bundle and an appįirstly, we need to understand that Apple wants the users to benefit above anything else. To find the total downloads for the apps being sold via an app bundle, set the filter to “Total Downloads”. You should note that Bundle Units are not added to the App Install units of each app.
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